Sagmeister & Walsh for Aizone stairs

Sagmeister & Walsh for Aizone

August 29, 2016

“Art is what you can get away with.”

Andy Warhol

Some fashion editorials and campaigns simply scream for your attention.  I was overwhelmed with the colors and bold styling for this Sagmeister & Walsh for Aizone campaign. This campaign reminds me of Andy Warhol’s pop art, with aggressive splashes of color.  Everything is colorful and assertive here, including the pink horse! This certainly isn’t a traditional fashion or home campaign.  Instead it depicts a fun, colorful world and calls to mind a world of psychedelic fantasy.  Bold colors and patterns are everywhere from the walls to the ceilings and finally on the models themselves.  It makes me realize that anything and everything can be considered a piece of art.  We create art from paints, oils, clay, and wood.  Then we render them into the forms that appear in our imagination.  But we can also reimagine ourselves and be part of a work of art.

It is interesting to think about art and style as many cultures are pushing the boundaries on them. As a result, we will likely see even traditional companies creating edgier campaigns. Aizone is a department store in the Middle East and now I’d love to visit the store! Most of all, I imagine the styling in store must be so fun!

Here are a few favorite pictures from Sagmeister & Walsh for Aizone.
Sagmeister & Walsh for Aizone pillars Sagmeister & Walsh for Aizone pink pony

Sagmeister & Walsh for Aizone red furniture Sagmeister & Walsh for Aizone stairs Sagmeister & Walsh for Aizone swirl Sagmeister & Walsh for Aizone yellow ball Sagmeister & Walsh for Aizone yellow couch

 

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  • Rowena @ rolala loves August 29, 2016 at 14:40

    I was just having a conversation the other day with a freind about non-conventional advertising campaigns that push the envelope and this is such a great example.

  • A Very Sweet Blog August 29, 2016 at 17:33

    Usually this would overwhelm me, but I like it! Especially the horse one. So cute!
    http://www.averysweetblog.com/

  • Allie Mackin August 29, 2016 at 18:38

    Oh wow what a stunning and fun editorial and yes it does remind one of andy warhol and pop art for sure. thanks for posting this made my day.

    Allie of
    http://www.allienyc.com

    • little luxury list August 29, 2016 at 21:37

      Allie, I’m glad this campaign made your day! Sometimes, we need a bold dose of color~

  • Akaleistar August 29, 2016 at 20:54

    How fun! I love the bright colors 🙂

  • KizzyDoll August 30, 2016 at 08:22

    Amazing, I love it all!! x

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