Who needs models anyway (or at least famous ones)?
I was intrigued by the ad campaign for Patrizia Pepe, an Italian fashion house, The clothing is gorgeous and all of the models cover their faces with sometimes mundane and sometimes unusual objects.
All images from Patrizia Pepe
There are so many ways to interpret this though at the end, you should wear the clothes and as gorgeous as it is, don’t let the clothing wear you (I remember hearing that a lot about wedding gowns and was so touched when our reverend said my dress fit my style perfectly!)
Interesting ads from a fashion brand. What do you think of this campaign?
I kind of am in love with these!! although it’s a tiny bit distracting – but ALSO definitely makes you check out the clothes more to see who in the world is doing this 🙂
I love the pics !
The outfits are so amazing ! xoxo <3
i love it!
I love the mystery! Fabulous!
I think this campaign is so great! Unique and visually interesting. That’s so sweet that the reverend went out of his way to compliment your personal style and great taste 🙂
Seen is floating around a lot lately. Clearly they are getting the attention they want! 🙂 I think it is working!!!
were the items photo shopped in later? that rubber ducky one looks like it doesn’t fit right…
however, i LOVE the french horn!
I think the idea of letting the clothes speak for themselves is a good one.
Love these! I had never seen them before. Such a fabulous idea 🙂
i love it, especially the french horn photo!
Very interesting/unique campaign! I love the sequined piece in the last pic
Its quite weird but I like it. Normally I look at models’ faces (and try to ignore pangs of jealousy at their annoying beauty) and with their faces hidden you do look at their clothes more. Maybe it will catch on and anyone can be a model!
This is so intriguing – I am liking this ad idea!!
Wow, the one with the french horn is a lovely photo. I love the perspective. Visually I think they are really interesting and beautiful.
I’m not sure about the message though, do you think they are trying to convey that anyone can be the face of Patrizia? Because to me the clothes still aren’t being worn by completely anonymous people. I can still tell that the person is a model with a slim, tall figure with fair colored skin.
Love it! I think it definitely highlights the clothes! I think I got some of her stuff at Daffy’s one time, believe it or not! XX!